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About Elevated Food For Life

Shopping for brussel sprouts

Elevated Food For Life brings together the skills of clinical nutritionist, ultramarathon runner and physical conditioning specialist James Ellis and professional chef, former development chef at M&S and now industry consultant Jason Shaw.

Staunch friends, we share a love of food and entertaining, as well as deeper interests around the nutritional and health benefits of food and a positive, happy lifestyle. We both have young families and are determined to help them make healthy choices and to be around for them for many, many years. 

We take the best quality, most nutrient-dense foods to create recipes that are not only simple to prepare and taste delicious, but are also highly functional: energy giving, immune boosting and DNA protecting. We teach you how to source, prepare, cook and eat – allowing you to fall in love with food again. Elevated Food for Life, is all about a life well-lived, not a fad diet and exercise regime. 

Each month, we offer our subscribers:

  • New recipes that are Elevated to the highest nutritional levels
  • Videos and simple instructions on how to make those recipes
  • Skills videos that will see take your cooking to new levels
  • A wide range of foods, many of which are free of common allergens but still taste delicious
  • Articles that demystify nutrition
  • Access to our private Facebook group where you can contact us direct and share recipes
Jason preparing food

Jason cut his teeth in the kitchens of the acclaimed Trust House Forte Hotel in the north Leeds suburb of Bramhope in the mid-1980s and his career has seen him work alongside some of cheffing’s biggest names, including the likes of Marco Pierre White, Gordon Ramsey and Raymond Blanc.

Along the way, his cooking has graced the restaurants of some of north Yorkshire’s finest restaurants, including Monkman’s Wine Bar & Bistrot and Tubby Wadlows where he was Chef Patron.

In the late 1990s, Jason moved into food development with Marks & Spencer before venturing into restaurant consulting, helping form the dishes, policies and procedures of groups such as Piccolino, Restaurant Bar & Grill, Bank and Zinc.

More lately, Jason has invested much of his time learning about autism and giving back. His work with SEN young adults at the renowned Lighthouse School has taught him the simplicity of instruction, Lego-style pictorial guidance, clarity of vocabulary and interesting ways to engage with foods.

Our aim is to guide and steer you with suggestive recipes that you are encouraged to adopt and adapt to your personal tastes, elevating and retaining all key nutrients.

Jason Shaw

James cutting vegetables

James has an MSc in Nutrition, a post-graduate diploma in nutrition therapy and certification in conditioning and personal training… but it wasn’t always that way.

In a previous life, he was probably Fleet Street’s worst ever health editor when he took on the role just after Metro launched in London in 1999. It wasn’t that he was a bad journalist, he just couldn’t practice what he preached and burned the media candle at both ends. 

The death of his father in 2006 where poor lifestyle choices were a contributory factor saw James hit the gym again for the first time in years and, buoyed by the fact he won a body change challenge amongst his newspaper colleagues, he was well and truly caught by the health and fitness bug. 

In 2009 he took a voluntary redundancy and used some of his pay off to re-train as a personal trainer, whilst also devising the 1095 Mile Challenge – where people had to run three miles a day every day for a year. The running soon became a new addiction and James found himself going further and further, past marathons and into the world of ultra endurance where he has finished the world’s most gruelling footrace Spartathlon four times. 

James added clinical nutrition to his bow in 2017 and gained his MSc in clinical sports nutrition in 2018. He is also a conditioning coach, a rehabilitation specialist and a fan of biohacking.

James is a member of BANT, the British Association for Nutrition and Lifestyle Medicine, and CIMSPA, the Chartered Institute for the Management of Sport and Physical Activity.

I’m passionate about helping as many people as possible make significant changes to their lifestyle – changes that can optimise their life, diet and fitness and hopefully help them live a richer, longer life.

James Ellis

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